An Entrepreneurial journey though Jungles, Mountains, Oceans
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Nail it, Scale it, Sail it - An Entrepreneurial journey though Jungles, Mountains, Oceans

For the past 5 years, Prof. Charles Fine and Prof. Loredana Padurean have been developing a new framework to understand the complex journey that successful companies went on from a start-up to scale-up to a sail-up with a focus on understanding specifically the nature of scaling and the role that entrepreneurial operations play in this stage. While hundreds of papers and books exist on entrepreneurial marketing and finance, entrepreneurial operations get far less attention. Furthermore, much of the literature in operations strategy and management addresses challenges of companies in stable (sailing) environments, leaving entrepreneurs with little theoretical or practical guidance on early stage operations strategy. 

We mapped a framework phrased: Nailing, Scaling, Sailingas a shorthand for different stages of the entrepreneurial life cycle and provided multiple scaling tools required in the second phase such as, but not limited to: processification, professionalization, platformization, automation, collaboration, segmentation, multiplication, culturalization, and more. This research suggests that in order to succeed in its trajectory, one must understand the overall entrepreneurial evolutionary process from nailing to scaling to sailing and all the attributes and the nature of each stage in order to better prepare for the entire journey. 

The metaphor "Jungle, Mountain, Ocean" stands for the evolution of entrepreneurship as an overall journey, where the entrepreneurs face different obstacles, depending of where this journey takes them. 


Jungle

"Carry as little as possible, but choose that little with care!" E.Shaffer

Photo by jacoblund/iStock / Getty Images

Mountain

"It's time to climb that goddamn mountain!”                        Jack Kerouac

Photo by francescoch/iStock / Getty Images

ocean

"Anyone can hold the helm when the sea is calm."             Syrus Publilius

Photo by valio84sl/iStock / Getty Images
We must all obey the great law of change. It is the most powerful law of nature.
— Edmund Burke

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